MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as mainstream television models, relying on fixed air times via satellite. In contrast, on-demand streaming operate on subscription models, with Netflix, Disney+, and niche players serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and online content pr